Ramona Talks | The Colour Purple – Personal Story & Investment Pieces
I've been thinking about colours lately… and one colour has always been there in my life: Purple. In the latest episode of Ramona Talks, I share something deeply personal—my lifelong connection to purple. From dyeing my hair at 17 to being called "Lila" by a close friend, this colour has always been my quiet constant. Today, I want to take you deeper into that story and introduce you to the investment purple pieces I designed from it.
Purple Has Always Been There – My Story
From "Lila" to Founder: How a Colour Defines a Brand
When I was a teenager, it was already my colour. I have photos of me at 17—purple everywhere. I even had some hair strands dyed purple back then. Looking at those images now, I see someone beginning to understand colour as self-expression, even if I didn't have those words for it yet.
This isn't designer inspiration pulled from a mood board. This is founder story fashion in the truest sense—designing from lived experience, not manufactured aesthetics. Purple has quiet strength. It doesn't demand attention; it simply… remains. And that's why you'll always find some shade of it around me—and in MONA WIE.
(Even Nikita, my cat, loves purple. That makes it feel even more like home)
Purple in the MONA WIE Collection – Where the Colour Lives
These aren't trend pieces. They're investment purple pieces—garments designed to stay with you for years, seasons, chapters of your life.
1. The Alexandra Purple Coat – Quiet Confidence, Redefined
If there's one piece that embodies my relationship with purple, it's the Alexandra purple coat. This purple winter coat for women is designed to be a quiet statement. It's luxury purple outerwear that doesn't scream for attention—it commands presence through quality, cut, and that unmistakable depth of colour. The shade we chose is rich and grounded, a purple that feels meditative rather than fantastical.
How to style a purple coat: Let it anchor your look. Pair with cream, charcoal, or black. Wear it over knitwear in winter, or a slip dress in spring. The Alexandra is a purple statement coat that belongs in a minimalist wardrobe—because it completes, not competes.
2. The Audrey Silk Blouse – Purple, Luminous and Refined
Silk holds colour differently. Purple becomes luminous, alive—shifting in the light. The Audrey purple silk blouse has an asymmetric neckline and structured drape that feels both elegant and effortless.
This is minimalist European style: refined without being precious, special without being fussy. The Audrey doesn't scream. It whispers. And that's exactly what wearing purple confidently means to me.
3. The Alex Neck-Tie Silk Shirt – Purple, Everyday
The Alex silk shirt is purple in its softer, more understated expression. This is purple for everyday wear—not saved for "special occasions," but designed for mornings when you want to feel like yourself.
Silk blouse outfit ideas: Pair with tailored trousers, layer under a blazer, or wear open over a neutral knit. The Alex proves that investment pieces don't have to feel precious—they just have to last.
Purple as a Philosophy: Designing with Intention
Purple isn't in the MONA WIE collection because it's trending. It's there because it's part of my story. And I believe the most honest design comes from that kind of rootedness.
Choosing investment purple pieces is an act of intention. These aren't impulse purchases. They're garments you return to, season after season, because they hold space for you. Because they feel like you.
That's the relationship I want with everyone who wears MONA WIE—not transactional, but lasting. Not trend-driven, but rooted in colour as self-expression and quiet confidence.
A Question for You
At the end of the Ramona Talks episode, I asked: What about you? Which colour has been walking with you through your life? Maybe it's purple too. Maybe it's green, rust, or a soft grey. Maybe it's a colour you avoided for years and only now feel ready to embrace. Whatever it is—I hope you give yourself permission to live with it. To let it show up in your wardrobe, your home, your creative work. Colour isn't frivolous. It's one of the ways we tell the truth about ourselves.
Share your colour story on Instagram !
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