The Colour That Never Left: Purple in the MONA WIE Collection | Ramona Talks

I've been thinking about colours lately… and one colour has always been there in my life: purple.

In the latest episode of Ramona Talks podcast, I shared something quite personal—my lifelong connection to this colour. From the moment I dyed strands of my hair purple at 17, to being called "Lila" by a friend who still uses that nickname today, purple has been a quiet constant. It's never been loud or demanding. It's just… there.

This personal colour story isn't just nostalgia. It's about understanding how the colour that defines you shapes not only how you see yourself, but what you create. Purple has this quiet strength—it's not loud, but it's always present. And that's probably why you'll always find some shade of purple around me… and in MONA WIE too.

Today, I want to take you deeper into that story and show you the pieces where purple lives in our collection—investment purple pieces designed with intention, not trends.

"Purple Has Always Been There" – My Story

From "Lila" to MONA WIE

When I was a teenager, it was already my colour. I have photos of me at 17—purple everywhere. I even had some hair strands dyed purple back then. Looking at those images now, I see someone beginning to understand colour as self-expression, even if I didn't have those words for it yet.

At 17 in my favourite purple slip dress in natural silk.

A friend still calls me "Lila" from time to time. Every time I hear it, there's this little spark of recognition—like being reminded of a part of myself that never really changed, even when so much else did.

Purple has this quiet strength. It's not loud, but it's always there. It holds mystery and clarity at once. Softness and confidence. I think that's the emotional connection to colour I've always felt with purple—it doesn't demand anything from you. It just exists, steadily, beautifully.

That's probably why you'll always find some shade of purple around me today… and in MONA WIE too. It's like a thread that never really disappeared.

Even Nikita loves purple. That makes it feel even more like home.

This isn't designer inspiration pulled from a mood board. It's founder story fashion in the truest sense—designing from lived experience, not manufactured aesthetics.

Purple in the MONA WIE Collection – Where the Colour Lives

The Alexandra Purple Coat – Wearing Purple Confidently

If there's one piece that embodies my relationship with purple, it's the Alexandra purple coat.

This purple winter coat for women is designed to be a quiet statement. It's luxury purple outerwear that doesn't scream for attention—it commands presence through quality, cut, and that unmistakable depth of colour. The shade we chose is rich and grounded, a purple that feels meditative rather than fantastical.

How to style a purple coat like Alexandra? Let it anchor your look. Pair it with neutral tones—cream, charcoal, black—and let the coat be the centrepiece. It works over knitwear in winter, or a slip dress in transitional seasons. The Alexandra is a purple statement coat, but it also belongs in a purple coat for minimalist wardrobe because it doesn't compete with other pieces—it completes them.

This is wearing purple confidently: not through volume, but through presence.

The Audrey Silk Blouse – Purple, Refined

The Audrey purple silk blouse is one of my favourite pieces to wear and to design. Silk has this way of holding colour differently—purple becomes luminous, alive, shifting slightly depending on the light.

This purple silk blouse has an asymmetric neckline and a structured drape that feels both elegant and easy. It's part of our minimalist European style approach: refined without being precious, special without being fussy.

The Audrey doesn't scream. It whispers. And that's exactly the kind of wearing purple confidently I believe in—not through volume, but through presence.

The Alex Neck-Tie Silk Shirt – A Quiet Essential

The Alex silk shirt is another expression of purple in the collection—but in a softer, more understated shade.

This piece is about styling purple for everyday wear. It's not a "special occasion" blouse. It's for mornings when you want to feel like yourself. It pairs beautifully with tailored trousers or jeans, works under blazers, and layers seamlessly into a considered wardrobe.

The Alex is one of those silk blouse outfit ideas that just works—because it's designed to be lived in, not just admired.

 

Purple as a Philosophy – Designing with Intention

Why Colour Matters in Conscious Design

In Ramona Talks, I share intimate fashion conversations about the things that shape how I design and how I see the world. This episode on purple was one of the most personal yet—because it's not about aesthetics. It's about identity.

Purple isn't in the MONA WIE collection because it's trending. It's there because it's part of my story. And I believe the most honest design comes from that kind of rootedness—from lived experience, not manufactured inspiration.

This is what I mean by founder story style: when what you create reflects who you've been, who you are, and who you're becoming. When the work holds memory and meaning, not just fashion.

Choosing investment purple pieces is also an act of intention. These aren't impulse purchases. They're garments you return to, season after season, because they hold space for you. Because they feel like you.

That's the kind of relationship I want people to have with MONA WIE—not transactional, but lasting. Not trend-driven, but rooted in colour as self-expression and quiet confidence.

A Question for You

At the end of the episode, I asked:

"What about you? Which colour has been walking with you through your life?"

I'd still love to know. Maybe it's purple too. Maybe it's green, or rust, or a soft grey. Maybe it's a colour you avoided for years and only now feel ready to embrace.

Whatever it is—I hope you give yourself permission to live with it. To let it show up in your wardrobe, your home, your creative work. Colour isn't frivolous. It's one of the ways we tell the truth about ourselves.

Let me know in the comments, or send me a message — I read every one.

Shop the Purple Edit

• Alexandra Purple Coat
• Audrey Silk Blouse in Purple
• Alex Cape Silk Shirt 
• Tiye Black Lamb Leather Skirt (pairs beautifully with purple)

Explore more purple fashion inspiration and styling ideas on our Instagram, and join me every Saturday for new episodes of Ramona Talks.

 

Thank you for being here. For reading, for listening, for letting me share not just what I make—but why I make it.

If this resonated with you, I'd love to hear your personal colour story in the comments or via DM.

Until next week,
Ramona