Journal

There are moments in life when a quiet certainty rises: subtle, steady, impossible to ignore.
In this episode of Ramona Talks, I return to the spark that led me to create MONA WIE: the realisation that the wardrobe I longed for simply didn’t exist.
What began as a small discomfort grew into a calling — one shaped by childhood memories of custom-made pieces, the pursuit of quality, and a desire to feel powerful without losing softness.

The anticipation for Black Friday and Cyber Monday is here. We understand the excitement of finally acquiring an item you have been thoughtfully considering. As a quiet luxury brand, we believe those early silent web searches and curated selections are made with consciousness and desire. You may wonder if MONA WIE will join the sales frenzy.

As we bid a fond farewell to our beloved Charlie Trench Coat (at least the version in cotton and linen-cotton blend), making room for our dedicated winter outfits, we invite you to explore one of MONA WIE's main signature pieces: the coats. We are taking you behind the seams for a closer look at the collection of our winter coats for women in our lineup. In the coming features, we will dissect each coat individually, exploring the unique character and highlight it brings to your wardrobe.

Power dressing has always been more than just wearing suits —it is about making a statement and projecting confidence through style. While tailored suits have long symbolized authority, last season, menswear-inspired pieces were simply handed to us to convey strength. Now, MONA WIE aims to reinvent modern power dressing—injecting boldness, personality, and a fresh twist while accentuating the feminine silhouette. It is about defining power on your own terms, making those outfits a confident expression of self through understated yet impactful fabrics and tailoring.

Have you ever owned a garment that feels less like clothing and more like a part of you? At MONA WIE, we believe that transformation begins with the fabric itself. Explore the sustainable luxury materials that define our philosophy of timeless elegance, lasting quality, and mindful design. Understand the distinct advantages of natural fabrics for building a conscious quality wardrobe.

For years, the fashion instinct was to pair slim jeans with an oversized top. This formula mastered a specific balance—the sharp, contained line of the leg against the effortless drape of a top. It was a lesson in contrast, and it defined an era. We took this principle and applied it with a lot of elements in our wardrobe. We learned that this play of proportions isn't just for denim; it's a fundamental tool for creating dynamic, modern silhouettes. It’s about the tension between structure and flow, the defined and the relaxed. But, it can become boring to always present ourselves with the same silhouette. Ready to break the mold? Here’s how we play with volume to bring new excitement.

Your warm embrace of the "Ramona Talks" has been overwhelming. As this community grows on both YouTube and Instagram, I'm inspired to dive deeper into conversations that matter. Today, let's explore the German concept of 'Lieblingsstücke' —those cherished pieces I return to, season after season. 

In an inspirational interview with BRF, Ramona Wilmes, the founder behind the luxury label MONA WIE, opened up about her pivot from the structured world of private equity to the expressive realm of fashion. This story is not just about changing careers; it's about answering a calling to create something with depth and purpose.We've distilled the essential insights and key messages from the conversation.